More often than not, I also wonder who is making a buck off this and how do I get a piece of the action.
One example which has been getting into my craw of late is the word artisanal.
Now I haven't looked it up, (so I will probably get myself into trouble righ quick) but artisanal means something like made by artisans. The only problem with this is where the heck does the whole al suffix come into play. If bread is made by a baker, you dont say bakeral bread. you just say baked bread (or more simply bread.
This seems to just be the latest dopey word that some joker on Madison Ave has created to justify craploads more for buying something. I do notice that things that are artisanal have a few distinct characteristics: